New Amazon Fire TV Review Simplifies Discovery and Search

Several video streaming platforms have their advocates, with Roku and Apple TV hardware, along with Google’s Chromecast, often getting the nod from viewers. But Amazon’s Fire TV continues (and cube and TV) are also big players in the streaming landscape and have the distinct advantage of integration with the ever-popular Amazon Alexa for everything from voice search to smart home automation.

took down the Fire TV platform in previous reviews for having a somewhat cluttered and ad-filled interface. Another Fire TV complaint: its search feature displayed unrelated content and also aggressively directed viewers to purchase options on Amazon Prime Video. Amazon must be paying attention, because it has just released a series of enhancements that aim to streamline the appearance of the Fire TV interface by improving its search function.

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