Canceling Amazon Prime is now easier, but only in Europe

Score a point for consumer protection as Amazon has agreed to abide by the rules set by the European Commission and will make canceling a Prime subscription much easier.

The process has been greatly simplified to follow a “two-click” process after consumer groups complained about how the (opens in new tab) the process originally was. European subscribers can now access their Prime account, where they will be greeted with some text explaining how the cancellation will work. Afterwards, they will select the prominent “End Membership Now” button. Gone is the maze of menus that people previously dealt with.

Leave a Reply

Your email address will not be published. Required fields are marked *