Forget provocations, conjectures and leaks. Samsung’s own leadership has written a blog post that prepares the bombshell of anticipation for various foldable devices that can “push the limit of what’s possible” and will be released during Samsung Unpacked on August 10th.
In an editorial published on Wednesday (opens in new tab) titled “The Mainstream Moment for Foldable Smartphones Is Here”, Samsung President Dr. TM Roh says that after seeing 10 million foldables shipped last year (or 9 million (opens in new tab)depending on who you ask), “we’re getting to the point where collapsibles are widespread”.
Samsung is now planning to help ensure it spreads with new foldables – it doesn’t name them – which the company will unveil on August 10th.
It’s safe to assume Roh is talking about the Samsung Galaxy Fold 4 and Galaxy Z Flip 4, or at least some iteration of these two foldable Android phone designs. But it’s also possible that Samsung will make a leap or two in names, perhaps adding something like “Ultra” to one of them.
Big changes or big talk
There’s also the possibility, at least based on Roh’s language, that these new devices could expand on the foldable design as well. As Roh notes, “This year, we’ve made strides in every detail and opened up the new experiences made possible by these behavior change devices.”
However, there’s also the chance that the Z Flip, a more palm-sized foldable, and the Fold 4, a smartphone that folds out into a small tablet, could merge a bit, with the Z Flip talking about some of the productivity attributes of the Fold and the Fold 4 getting a little more of the design style of the Z Flip.
Roh writes, “I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for productivity and self-expression. Now, you can do more than you ever thought possible, all at once, in one device.”
As for what we can expect from a new Galaxy Fold 4, most rumors point to improved screens, more cameras, and a redesigned hinge. On the Z Flip 4 front, the changes may be less extreme, though there could be a new screen camera under the fold.
Roh’s post certainly seems to promise more than that, but it could also be a bit of marketing to build excitement for what we suspected was to come.