Google Search and Maps Update Adds New Identifier for Asian-owned Businesses

Google is releasing a new “Asian owned” badge for US businesses that will appear on Search and Maps. The purpose of this new seal is to make it easier to find Asian-owned businesses in a user’s local area.

Appearing like a red flower (opens in new tab)business owners can adopt the new optional badge by first accessing their respective Google business account (opens in new tab). In the My Business section, owners will go to View Profile and click on Business Information. By scrolling down to the More section and clicking on “From the company”, they will be able to enable the “Identifies as Asian owned” attribute. After clicking save, the red flower icon will appear in the location’s Business Profile in Google Search and Maps.

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