IPL out of your control, Disney Plus Hotstar feels the pinch in front of the subscriber

While IPL streaming was on its cusp, the Disney Plus Hotstar platform wasn’t really stretched to work on its subscriber base. The streaming platform’s total subscriber base was around 50.1 million, well over a third of its global subscribers of 137.7 million. Half of Disney’s biggest subscriber growth came from India, thanks to IPL.

But last June, Viacom18, a platform owned by India’s top business group Reliance, snapped up IPL’s streaming rights in an intense auction.

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