Qualcomm bets on all reds – After Ferrari, now partner with Manchester United

Last February, Qualcomm Technologies became a premium partner of the Scuderia Ferrari Formula 1 team and the Ferrari eSports team. This big leap in the sport was understandable as it was contiguous with the fact that Qualcomm was targeting the automotive sector on a grand scale, and the collaboration meant that Ferrari would use the Snapdragon Digital Chassis in its cars. Previously, Qualcomm had partnered with Mercedes.

And now Qualcomm has jumped into a completely different sporting arena. Football, to be more precise. The company announced that it is now the official global partner of English football club Manchester United. Qualcomm’s multi-year strategic collaboration with Manchester United will primarily highlight the Snapdragon brand.

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